Blog
Behind the Scenes of a Lead Magnet
…That Actually Works: The 7 Fixes You Need If you’ve ever launched a lead magnet and ended up with a trickle of opt-ins (or tumbleweeds), you’re not alone. For so many solopreneurs, creating…
Why Email Tech Feels So Overwhelming
It’s Not You, It’s the System You sit down to “finally sort the email thing.” You open your laptop, full of good intentions and a steaming mug of tea and just a hint of trepidation asking…
The Power of Email Funnels
In today’s digital age, where inboxes are swamped, and attention spans are fleeting, staying ahead of the game requires strategic finesse. Enter the world of email funnels. Funnels and email nurture…
Making the Most of Automated Email Workflows
Navigating the realm of email marketing might seem daunting, especially with jargon like “automated email workflows” floating around. For those who feel a pang of overwhelm every time they hear…
Making Sure Your Emails Land: Tips for Better Deliverability
In the digital age, the email inbox has become a sacred space. As businesses, we’re granted limited access to it, and it’s crucial that when we send out an email, it lands precisely where we intend:…
Why Your Mailing List is More Than a Marketing Tool
In today’s world, where it seems we are bombarded with information from all directions, it’s easy for businesses to get lost in the noise of social media and ever-changing algorithms. But there’s…
Personalisation in Email Marketing
Personalisation in email marketing is a powerful tool. In a time where we are overloaded with information standing out from the crowd has never been more important. We are constantly bombarded with…