Hi, I’m Hannah and I make email less of a drama
Most people I work with arenʼt truggling because theyʼre bad at marketing. Theyʼre struggling because the tech feels like a maze and nobodyʼs ever just shown them how it works.
That’s the gap I fill.
In 2020 I launched my VA business and quickly found myself doing the stuff everyone else was avoiding. The forms, the automations, the email triggers and integrations that made people panic.
Iʼve spent nearly two decades making messy backend systems behave themselves. Before long I wasnʼt just organising inboxes, I was building email systems from scratch.
What I noticed was this: people werenʼt struggling because they were disorganised or ‘not techy enoughʼ. They were struggling because no one had ever explained how the pieces connect.
So I created What the Tech® - a calm, jargon-free space to get your MailerLite setup actually working. No pressure. No ‘6-figure funnelʼ energy. Just sensible systems that do what theyʼre supposed to.
Here’s what working with me looks like in practice:
- 20 years of process, systems and admin expertise. This isnʼt my first rodeo!
- A specialist focus on MailerLite: setups, automations, segmenting, lead magnet flows.
- A teach-while-doing approach. Youʼll understand what we built, not just have it done for you.
- Zero judgement and zero jargon. Whether youʼre starting from scratch or untangling a mess.
- A calm voice of reason when youʼre spiralling over a rogue automation.
Not sure what you need yet?
Thatʼs completely fine.
I work with people at all stages — from ‘what even is a landing page?ʼ to ‘please fix the monster I made.ʼ