Privacy Policy

This privacy notice tells you what to expect us to do with your personal information.

  1. Contact details
  2. What information we collect, use, and why
  3. Lawful bases and data protection rights
  4. Where we get personal information from
  5. How long we keep information
  6. Who we share information with
  7. Sharing information outside the UK
  8. How to complain

 

1. Contact details

Name: Hannah Swierstra
Email: hannah@whatthetech.tech

 

2. What information we collect, use, and why

 We collect or use the following information to provide services and goods, including delivery

  • Names and contact details
  • Addresses
  • Website user information (including user journeys and cookie tracking Cookie Policy)
  • Photographs or video recordings
  • Call recordings
  • Information relating to compliments or complaints

 We collect or use the following information for service updates or marketing purposes

  • Names and contact details
  • Addresses
  • Marketing preferences
  • IP addresses
  • Records of consent, where appropriate

 

3. Lawful bases and data protection rights

 Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

 Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website: 

 If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

 

Our lawful bases for the collection and use of your data

 Our lawful bases for collecting or using personal information to provide services and goods are: 

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

 Our lawful bases for collecting or using personal information for service updates or marketing purposes are

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

 

4. Where we get personal information from 

  • Directly from you
  • Publicly available sources

 

5. How long we keep information 

We only retain personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

We apply the following specific retention periods across our business:

Financial and Transaction Data: Retained for 7 years following the end of the financial year in which the transaction occurred, to comply with UK HMRC tax and corporate legal obligations.

Client Project Files and Communications: Retained for 6 years after the end of our contract or business relationship, in line with the UK Limitation Act 1980 for contract management and legal protection.

Marketing and Enquiry Data: Retained for 2 years from your last active contact with us (such as a booking or enquiry), or until you choose to unsubscribe from our marketing updates.

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

 

6. Who we share information with

Data processors

Google LLC (Google workspace & GA4)

This data processor does the following activities for us: Email client, document storage and document management and website analytics and user behaviour tracking providers

Microsoft Corporation

This data processor does the following activities for us: Office productivity, cloud email, and business software providers

Xero (UK) Limited

This data processor does the following activities for us: Cloud accounting and financial management software providers

Stripe Payments UK, Ltd. and Stripe Payments Europe, Limited (SPEL)

This data processor does the following activities for us: Payment processing and fraud prevention service providers

Docsketch, LLC (SignWell)

This data processor does the following activities for us: Electronic signature and digital contract management providers

TidyCal (Sumo Group, Inc.)

This data processor does the following activities for us: Online appointment scheduling and calendar management providers

Zoom Communications, Inc.

This data processor does the following activities for us: Video conferencing and online communication platform providers and AI-powered voice transcription and meeting note providers

MailerLite Limited

This data processor does the following activities for us: Email marketing system

Krystal Hosting Ltd

This data processor does the following activities for us: Website hosting and infrastructure providers

Zapier, Inc.

This data processor does the following activities for us: Cloud-based workflow automation and data integration providers.

Celonis Inc. (Make)

This data processor does the following activities for us: Cloud-based workflow automation and data integration providers.

Otter.ai, Inc.

This data processor does the following activities for us: AI-powered voice transcription and meeting note providers

Others we share personal information with

  • Publicly on our website, social media or other marketing and information media

 

7. Sharing information outside the UK

Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: Google LLC

  • Category of recipient: Cloud storage, email, and office productivity software providers
  • Country the personal information is sent to: Ireland & USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Microsoft Corporation

  • Category of recipient: Cloud storage, email, and office productivity software providers
  • Country the personal information is sent to: Ireland & USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Xero (UK) Limited

  • Category of recipient: Payment processing and fraud prevention service providers
  • Country the personal information is sent to: New Zealand & USA
  • How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge) and Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Stripe Payments UK, Ltd. and Stripe Payments Europe, Limited (SPEL)

  • Category of recipient: Payment processing and fraud prevention service providers
  • Country the personal information is sent to: Ireland & USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Docsketch, LLC

  • Category of recipient: Electronic signature and digital contract management providers
  • Country the personal information is sent to: USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Sumo Group, Inc.

  • Category of recipient: Online appointment scheduling and calendar management providers
  • Country the personal information is sent to: USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Zoom Communications, Inc. 

  • Category of recipient: Video conferencing and online communication platform providers and AI-powered voice transcription and meeting note providers
  • Country the personal information is sent to: USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Otter.ai, Inc. 

  • Category of recipient: AI-powered voice transcription and meeting note providers
  • Country the personal information is sent to: USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: MailerLite 

  • Category of recipient: Email marketing and automated newsletter service providers
  • Country the personal information is sent to: Germany & The Netherlands
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Zapier, Inc. 

  • Category of recipient: Cloud-based workflow automation and data integration providers
  • Country the personal information is sent to: USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Celonis Inc. 

  • Category of recipient: Cloud-based workflow automation and data integration providers
  • Country the personal information is sent to: USA
  • How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

 

8. How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: hannah@whatthetech.tech
Name: Hannah Swierstra

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

 

What the Tech Privacy Notice: Generated on the ICO Website. Updated 01/06/2026